Regenersis - Turning Around Technology

ORANGE LAUNCHES 'RECYCLE & REWARD'

• Recycle old mobiles, laptops and personal music players for cash
• Available in all Orange stores at any time to any member of the public

Orange today launches Recycle & Reward, a scheme for people to recycle their old mobiles, laptops and personal music players in UK Orange stores in exchange for cash. Recycle & Reward underlines Orange’s commitment to becoming a more sustainable, greener business, Recycle & Reward will help reduce the amount of electronic goods sent to landfill and, instead, help consumers obtain a competitive price for them.

Recycle & Reward enables customers to find out the monetary value of their old electronic goods straight away in UK stores, and the money is sent to the customer in the form of a cheque received within approximately 7 days. Orange offers a range of cash rewards depending on the particular device and whether or not it currently works.  Orange will also recycle electronic devices and accessories with no monetary value, helping the public to minimise their impact on the environment in disposing of old goods.

Orange is working with Regenersis, Europe's largest mobile phone recycler.   Phones will come to Regenersis and all data will be completely removed from the devices.  They will be thoroughly tested and sent to developing countries to provide affordable communications.  Devices which are too old or beyond economical repair will be safely recycled, ensuring that nothing goes to landfill.

Paul French, Head of Care Products said:  “At Orange, we’ve made some significant strides recently in reducing the environmental impact of our business. For instance, 80 percent of our electricity now comes from renewable sources while in July we introduced the mini-SIM to reduce the amount of waste associated with new SIM cards.  Recycle & Reward is just another small step, for us as a business and for the public, in our journey towards greener, more sustainable practices.”

Mark Franklin, Managing Director of Regenersis said, "We are delighted to be supporting Orange in delivering a trusted and environmentally sound solution for customers at the point they discard an older mobile phone.  It’s an exciting time for Orange and its customers and this solution adds another convenient service to all Orange retail stores”.

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